Product Photography
Local Artist's 32" 500lb Marble Statue
|
Commercial Information Corporate photography ranges from images of products for advertising and architecture to business portraits to corporate events. Products large or small we can provide the high resolution images advertising and publishing companies need. We use the right equipment for the project, Hasselblad digital medium format for portraits and products to Nikon 35mm DSLR for events. All of the product and portrait photography can be viewed for lighting, composition and cropping real time to capture just the right image. With the click of the mouse you can take the digital images with you the same day if needed. Purchasing options include single images or take entire session of images you option. High tech custom product introductions
Corporate Portrait for Business profiles
|
|||
---|---|---|---|---|
Digital technical information: Photography from the beginning was a sensitive chemical material called a plate, in our resent century it was film. The black and white films provide a continous shade of grays from total white to total black. When color was introduced the chemical structure changed using 3 primary colors to provide the full continous range. Image quality was determined by film size, landscape photographers used 4x5 inches and 8x10 inches of film to capure the detail while portrait and product photographers used 2.25x2.25 inches and sports and amaturs used 35mm (1.37x .95 inches). The reason the photographer used the specific film size was to get the best image quality and reducing the grain size, grain is actually a thin layer of light sensitive crystals. Today the digital equivalents of grain is pixels and the size is referred to as image resolution. The most often missed part of todays discussion is the quality of the lens. The lens quality of the past is even more important today because the customer can see the image close up on a computer. The second most important part of a digital image is color depth. A pixel is made up of 3 primary colors to provide the range of colors today where in the part film was continous in range. The size of the digital sensor is also an important part of image quality, the larger the sensor the lower digital noise the image will have. These larger sensors provide deep color depth that is closer to the traditional images created by film. |
||||
Types of Equipment: Traditional large format cameras 4x5 and 8x10 inches have limited digital ability. A photographer can use a Medium Format digital capture back and use software to stitch a large image together from multiple captures moving the back on the large camera. The other method is to use film and scan it using high resolution scanning equipment. Both of these options provide fantastic images. This takes time and very expensive for general product photography where wall sized images are not needed. The medium format camera of the professional photographer provides the highest quality of color using the finest optical lenses using large sensors with the best color depth of any digital capture available. The best DSLR in 35mm format is is still limited in sensor size and color depth. The 35mm companies have maintained their use for sports and events providing fast capture rates auto focus very low light capability. While these attributes are also important the quality of the image is what is important for commercial product photography. To See the real differences between 35MM DSLR and medium format go to the gallery to see a direct image compare.
|
||||
Digital Image information: Color images: Images on the PC are typically what is called JPG or TIFFs, while both of these are used interchangablility they are quite different. Camera can save images in either format and what is called RAW camera data. Black and White: JPG images are 8bits while the TIFF files from a medium format DSLR provides 16bits. To explain closer 8bit gives you 255 shades of gray while the 16bits yields you 65536 shades of gray. Even the best DSLR in 35mm format can only get to 16384 shades of gray in TIF format. Simple info about the two formats and RAW camera data: JPG is 24bits of information per pixel. This is 8 bits per color or 255 shades. Tiff can be either, 24bits of information per pixel or 48bit per pixel. This is 16bits per color or 65535 shades per color. Camera RAW data is the best image possible for any sensor. Both TIFF and JPG can have compression to reduse the data size. The RAW data gives the photographer and the client the greatest number of choices. The best 35mm DSLR is 14bits per color (Red,Blue and Green) RAW data, the 14bit per color yields at best 4.4xE12 colors. The Medium Format DSLR provides 16bits per color (Red,Blue and Green) yielding 65535 per color or 2.8xE14 possible colors. While these numbers seem large most images are captured in JPG format that only holds 8bits per color that yields 1.6xE7 colors or 256 shades of gray for black and white images. Just remember you are spending lots of dollars for top of the line images, we deliver medium format 48bit color tiff images.
|
||||
All Images copyright 2010 |
||||
Stillwater, MN 55082 Phone: 612-619-4428 |